Currently, there’s an ₦800 billion opportunity in Nigeria’s marketing industry, a significant portion of which is from digital marketing. While most people are still figuring out what digital marketing is, a few Nigerians are already cashing in on the skills…
Here’s something most business owners don’t realize: the way you organize your website can make or break your search rankings. I learned this the hard way three years ago when a client came to me frustrated because their beautiful, expensive…
I lost $800 in my first two weeks running Google Ads. The problem wasn’t my keywords or my ad copy. It was three hidden Google Ads settings that I didn’t even know existed. Most people think setting up a Google…
Online shopping from Amazon, paying for Netflix, or subscribing to ChatGPT Plus. If you’ve tried any of these as a Nigerian, you already know the frustration of being blocked at checkout. While the CBN approved naira cards for international transactions…
Nigeria’s digital space has been booming, and blogging is still one of the most accessible ways to build an online presence and earn money. While social media trends come and go, blogs provide lasting value that search engines love and…
Most people don’t realize ChatGPT and Gemini can actually drive real traffic if you know how to optimize for them Last month, I watched my website traffic increase from a not so unexpected source. ChatGPT, Gemini, and Perplexity were citing…
Are you struggling to find reliable web hosting in Nigeria? You’re not alone! The confusing array of hosting options, technical details, and wildly different pricing plans can make your head spin. But don’t worry. I’ve got you covered with this…
Getting your Google Ads campaign structure wrong costs you money every single day. I’ve seen businesses burn through thousands of dollars simply because they threw keywords into random ad groups without any strategy. The difference between a well-structured campaign and…
Thousands of Nigerians now earn full-time incomes online, and some are making over ₦1,000,000 monthly without ever leaving home. With over 100 million internet users across the country, digital income streams have become more accessible than ever. Young Nigerians are…
Finding the right keywords can make or break your Google Ads campaign. 65% of users click on ads when making purchases, which means getting your keyword research right directly impacts your bottom line. I learned this the hard way when…
