Category Google Ads

I lost $800 in my first two weeks running Google Ads. The problem wasn’t my keywords or my ad copy. It was three hidden Google Ads settings that I didn’t even know existed. Most people think setting up a Google…

Getting your Google Ads campaign structure wrong costs you money every single day. I’ve seen businesses burn through thousands of dollars simply because they threw keywords into random ad groups without any strategy. The difference between a well-structured campaign and…

Finding the right keywords can make or break your Google Ads campaign. 65% of users click on ads when making purchases, which means getting your keyword research right directly impacts your bottom line. I learned this the hard way when…

Picture this: You want to run your first Google Ads or YouTube Ads campaign in Nigeria, but then you sign up, and Google Ads gives you an error that you don’t seem to understand. Your local Naira card gets rejected,…

Picture this: 65% of users click on ads when making purchases. That’s thousands of potential customers looking for exactly what you offer, but are your ads showing up where they’re looking? But here’s the million-dollar question: should those ads be…

A lot of law firms waste money on Google Ads because they don’t understand how the system works. But if you get it right, you can dominate your local market, and that’s a big opportunity because the search engine advertising…

According to Statista, Nigeria’s internet penetration rate stands at over 55 percent of the total population as of 2025, with over 100 million Nigerians having internet access. This makes many business owners wonder: Does Google Ads work in Nigeria? So,…