Local SEO Specialist in Lagos – Dominate Google Maps and Get More Customers!
If your business isn’t showing up when people search for your services in Lagos, you’re leaving money on the table. At 100webs, we specialize in Local SEO services that help you dominate your neighborhood, rank higher on Google Maps, and get more calls, leads, and sales, without running ads.
📍 Be the first business people see when they search for what you offer in Lagos.

What Is Local SEO & Why Is It Crucial for Your Business in Lagos or Nigeria?
Local SEO (Search Engine Optimization) is how businesses get found by customers in their area when they search for businesses like “mechanic in Surulere” or “best hair salon in Ikeja.” If you’re not ranking in these local searches, your competitors are.
Local SEO – Dominate Your Area
If you run a local business in Lagos or anywhere in Nigeria, you need Local SEO to ensure people nearby find you when they search for your services.
On-Page SEO – Optimize Your Website for Higher Rankings
Your website needs to be optimized properly for search engines to understand and rank it. We ensure your site is SEO-friendly and ready to rank.
Off-Page SEO – Build Authority & Trust
Google ranks websites higher when they have strong online authority. We help you boost your credibility and improve rankings with:
📍 Why Your Business Needs Local SEO
Local SEO helps your business appear in local searches like “barber near me” or “salon in Ikeja,” putting you directly in front of customers ready to buy. It boosts your visibility on Google Maps, increases calls and walk-ins, and builds trust with reviews.
Unlike ads, it brings long-term traffic without ongoing costs. Whether you run a clinic, shop, or service business, Local SEO is the smart way to get found and grow in your local market.
What Our Local SEO Services in Nigeria Include
We offer complete Local SEO solutions tailored to businesses in Lagos. Here’s what you get:
Google My Business (GMB) Optimization
Your GMB profile is your most powerful local SEO tool. We make sure it’s optimized for maximum visibility. What we do: Complete setup or optimization of your Google Business Profile Keyword-rich descriptions Service area targeting Consistent NAP (Name, Address, Phone number) info Photo, video, and post updates Review generation strategies
Local Citation Building & Directory Listings
We list your business on top local directories in Nigeria and beyond to increase your online presence and local trust. What we do: Submission to high-quality Nigerian directories Consistent business info across platforms Niche-specific listing placements Fixing duplicate or incorrect listings
Local Keyword Research & On-Page SEO
We identify location-based keywords that your customers in Lagos are searching for and optimize your website to target them. What we do: Keyword strategy for “near me” and Lagos-specific terms Optimized title tags, headings, and content Geo-targeted landing pages Schema markup for local business
Review Management & Reputation Building
Good reviews build trust. We help you collect, respond to, and showcase reviews to improve conversions. What we do: Review generation systems Automated follow-ups Negative review monitoring Integrating reviews into your website
Local Content & Blog Strategy
Google loves fresh, local content. We create blog posts and pages that answer local customer questions and attract organic traffic. What we do: Content focused on Lagos neighborhoods, trends & services Internal linking strategies Blogging calendar
Some Benefits of Working With a Local SEO Expert in Lagos
Deep understanding of the Lagos market
They know how locals search, what terms they use, and what drives decisions in your area.Targeted, location-specific strategy
Instead of broad, generic SEO tactics, they’ll focus on the specific neighborhoods, industries, and trends that matter to your business.Familiarity with local competition
They already know who your competitors are and what they’re doing online, which gives you a head start.Access to local directories and backlinks
They can get your business listed on Nigerian platforms and tap into opportunities that non-local consultants might miss.Relevant content and keyword choices
They understand the tone, slang, and phrases that resonate with people in Lagos, which improves your site’s relevance in search.


If you’re running a business in Lagos, local SEO is one of the most effective ways to reach the right people. You need more than just a website. You need a strategy that helps your business show up when people nearby search for the services you offer. That’s where local SEO comes in.
We understand the Lagos market well. From the busy streets of Ikeja to the growing hubs in Lekki and Surulere, our local SEO services in Nigeria are designed to help you stand out in your area and attract customers who are actively searching for what you offer.
We start with keyword research based on how people in Lagos search online. Whether they’re looking for a tailor in Yaba or a law firm in Victoria Island, we help your business appear at the top of those local search results.
We also optimize your Google Business Profile and make sure your business is listed on the most relevant Nigerian directories. This helps your business show up in map results, local packs, and mobile searches.
To build even more relevance, we create content that speaks directly to your Lagos audience. Location-specific pages, blog posts, and service descriptions help search engines understand where you operate and who you’re targeting.
We also work on building trust signals. That means earning local backlinks, managing reviews, and making sure your name, address, and phone number are consistent across the web.
Frequently Asked Questions about Local SEO in Lagos
Here are some frequently asked questions about local SEO. If you have further questions, feel free to contact me for clarification.
How long does it take to rank locally?
Most local businesses see noticeable improvements in 3 months, with steady growth over time.
Do I need a website to benefit from Local SEO?
It helps, but even if you don’t have a website yet, we can optimize your Google Business Profile. However a Website will be needed eventually We also offer web design services in Lagos and SEO services in Lagos
How do you track progress?
You’ll receive monthly reports showing your Google rankings, traffic, reviews, and other key metrics.
Is Local SEO different from regular SEO?
Yes. Local SEO focuses on helping you rank in your service area (like Lagos), while general SEO targets a wider/national audience.
How much does Local SEO cost?
Pricing can cost from 200,000 Naira a month to 300,000 Naira a month depends on your business size, industry, and goals. We offer flexible plans for small businesses.